With our deep understanding of the complex media terrain, we approach your Brief by assisting you to set up S.M.A.R.T. (Specific, Measurable, Achievable, Realistic, and Timely) goals. We then deploy our expertise to guide you on how to approach the Three “W”s: Where to advertise, When to advertise and Which type of media to use. In determining the type of media to use, depending on the product/service, we determine whether Media Concentration Approach should be used, in this case, media deployment is limited to fewer channels; or Media Dispersion Approach wherein a multi-media channel is employed to reach the target customers.